Strategic Health Management

HFA’s Strategic Health Management Program
An Island of Hope in a Sea of Questions and Crushing Costs

Employers’ 2007 health care costs are projected to increase 7.7%, year over year. This equates to an average health cost per employee of $8,340 per year. Passive, “siloed” employee health solutions are not providing acceptable outcomes because they are not producing needed results.

Employers are not the only one’s feeling financial stress from skyrocketing health care costs. Every employees’ total health care costs, which include employee contribution and out-of-pocket costs, continue to rise dramatically even though the vast majority of health care costs can be attributed to less than 20% of the workforce.

An effective strategic health management plan, properly implemented and managed, is a business asset with direct bottom line implications. The reason is that an onsite wellness and health plan will guide and help control each employee’s health paradigms with measurable and repeatable improvements, resulting in lowered health care costs.



Historical Results for Major Program Sponsors
The positive, historical results of the three major employers listed here document claims of bottom-line impact resulting from customized, effectively managed strategic health management programs.
  • Beacon Mutual Insurance Company has shown a positive return on investment for wellness for 2004 & 2005, realizing a $2.42 return on every $1 spent on program costs.
  • International Truck released the following longitudinal study results of three separate retrospective surveys initiated in 2000, 2002 and 2004. These studies show five-year estimated savings of $13.4 million on an investment of $1.2 million. Results: Net savings of $12.1 million, or an ROI of 10 times program costs.


Strategic Health Management & Cost Containment
Common solutions that include traditional cost sharing are simply not providing the cost containment and savings that are needed. Employers can do much more and it is in their best interest to do so.

In order to effectively constrain exploding employee health costs businesses need to create a strategic health management program that targets health care cost problem areas from a variety of directions. Equally important, employees need to experience a demonstrated, supportive environment. This is necessary for lasting behavior changes as employees move into healthier habits and an enhanced care configuration.

Continuity of the program is vital for success! Hit and miss initiatives devalue the importance of employee health and the effect it has on the individual and on company performance.

Hidden Benefit
A company’s “human capital” — its employees — is one of the few remaining places to find hidden productivity and added profitability.

A natural by-product of the kinds of strategic health management programs discussed here are 1) improved employee morale leading to improved productivity and 2) improved employee attitude(s) toward their employer. While evidence of these factors is largely anecdotal — a result of little or no attention given to or study of these matters — they are often recognized as no-cost, added benefits employers cannot afford to overlook.



Strategic Health Management, Inc.
Important notation: Strategic Health Management, Inc., or SHM, is the corporate name for Health Fairs of America, Inc.’s strategic health management program. SHM works in close cooperation with WELCOM, the Wellness Council of Midlands, an affiliate of WELCOA, the Wellness Council of America. This gives the program direct access to a wealth of information and documented experience that can and will be incorporated into our customized recommendations. Information available through our WELCOM /WELCOA alliance includes corporate best practices; data on results achieved, including ROI; program implementation guidelines and tips that promote employee acceptance and participation; data collection and reporting; and much more.

The availability of these kinds of employer data are a principal differentiator between Strategic Health Management, Inc. and competitors, many of whom have emerged only recently from the fitness sector.

SHM assists client companies in assessing employee health and productivity needs, identifying health care cost drivers and providing direction and resources to create sustainable, targeted interventions to address needs. We assist in developing and implementing health initiatives that reflect current business strategy while measuring the effectiveness of all program components in order to position or reposition a program for success.

SHM is making a difference – a positive difference – in the health of employees in corporations nationwide. The changes in employee behaviors we foster lead to documentable, often repeatable, improvements in bottom-line performance through more effectively constrained health care costs.



SHM Program Benefits & Scope of Services
The benefits of a customized program developed by Strategic Health Management, Inc. are numerous, both from the employer and employee perspective.

Employers experience any or all of the following:

  • Reduced health care costs
  • Improved productivity
  • Reduced use of health benefits
  • Increased presenteeism
  • Reduced workers’ compensation costs
  • Lower employee turnover
  • Improved employee morale
  • Reduced absenteeism

Employees experience one or more of the following:

  • Improved overall health
  • Lower personal health care costs
  • Increased productivity
  • Improved morale

Scope of Services
Strategic Health Management, Inc. can design / redesign an entire strategic health management plan. Alternately, we can assist with 1) identifying one or more particular areas in need, 2) designing appropriate solutions and 3) developing an implementation methodology based on strategic initiatives, current programs and resources already in place.

SHM offers consulting in the following areas:

  • Data analysis (including claims, workforce health, etc.)
  • Drug utilization review
  • Assessment of current insurance programs
  • Health initiatives discovery
  • Decision support tools
  • Integrated disease management
  • Wellness & health coaching
  • Design preventative & wellness programs
  • Utilization of high-performance provider networks
  • Health screenings & questionnaires
  • Vendor recommendations
  • Evidence-based drug designs
  • Health information technology utilization
  • Develop Awards and Recognition Program
  • Create ongoing measurement protocols

We offer a highly customizable program based on the individual needs profile of each client. We realize that every company has unique needs because of industry type, multiple locations, varying employee levels and composition and, often, union influences. All these and other factors play into the need to customize a health improvement platform individually for each company.

We invite you to contact us to learn how Strategic Health Management, Inc. can help you in your efforts against rising health costs.



Employee Signup Software
Organization is the key to the success of on-site health screenings, especially for larger, multiple-site companies

SHM’s parent company, Health Fairs of America, Inc., offers a proprietary, proven and highly effective online administration tool called Employee Signup.com.

This application allows employees to pick their own appointment slot, receive automatic confirmation and reminder emails, pre-print consent and release forms, reschedule and cancel appointments. It features MS Outlook calendar integration, wait lists, advanced reporting functions and much more.

This intuitive, Web-accessible interface enables administrators to:

  • Enter event details
  • Specify locations, dates and times
  • Set up recurring schedules
  • Review or change event parameters
  • Verify time slot fulfillment at any time
  • Review lists of registrants
  • Send batch emails to registrants for any changes and updates

Simple to use for both participant and administer because of its unique architecture, Employee Signup.com is suitable for handling high capacity events. It was developed by a leading health screening company and is available to any organization utilizing Web-based health services or as a standalone application. Employee Signup.com can be used for:

  • Health Screenings
  • Flu Shots
  • Wellness Classes
  • Birth Education Classes
  • Occupational Health Appointments
  • Health Seminars
  • Nutrition Counseling Sessions
  • Mammogram Screenings
  • Skin Cancer Screenings
  • Lunch-n-Learns
  • Other Preventative Health Screenings

Many Fortune 100 clients across the United States are currently using Employee Signup.com. Satisfied employers:

  • Google
  • Merrill Lynch
  • Lehman Brothers
  • United Health Care
  • Ann Taylor
  • USB Financial Services
  • EarthLink
  • Deloitte
  • Assurant Health
  • Harley-Davidson
  • First National Bank of Omaha

Employer Testimonials

Lehman Brothers
"We have used the employee signup site for all of our wellness initiatives (skin cancer screenings, mammography, etc.) as well as for seminars and courses (defensive driving, choosing quality child care) with great success. The site is easy to use for both employees and administrators. We have saved countless hours of administrative work."

Salli M.,
Manager, Employee Programs & HR Web Publishing

First National Bank of Omaha
"I just wanted to let you know how much I have appreciated employeesignup.com this past year. We have used it for countless events-seminars, health screenings, blood drives, etc. - and I no longer have to manually confirm registrations, build class lists or send email reminders to participants. This product has allowed me to focus on more strategic aspects of health promotion.

As much as I love employeesignup.com, our employees love it even more. Participation has increased at least 30% in all programs this year, and the only change we made to our program was the addition of employeesignup.com."

Kelly P., MS, RD
Wellness & Work/Life Coordinator

Maxtor Corporation
“We just finished the Self Care program here at Maxtor and the employeesignup.com Web-site worked really well. I was very pleased with how many logistics it simplified for me.”

Kristin W.,
Wellness Program Director